Brand Identity

 IN THIS POST: Brainstorming our production name and logo, identifying our target audience, making a mission statement

Version 1: GroupA3A

Design by ambre bargache

Issues: 

The images connote authenticity with selfies, casual photos, not uniform, while the text is serif, black on white, which suggests something serious and old-school. It does not signal the right energy to our target audience.

Version 2: Off Beat

Issues:

The logo is too closely related to music, which makes our brand seem like a music company or a production house only focused on music. Also, the brown colour and the violin are too classical and even though the font connotes youth, the colours do not represent innovation in the right way.

Version 3: Still thinking productions

Design by ambre bargache

Intention: 

The bright colours and sans-serif font is quite "trendy" (see brat by Charlie XCX). “Still thinking” could signify that we are encouraging young people to continue to use their brains critically (hence the 3D brain icon) and finally it can also be read as tongue in cheek because it sounds like we are “still thinking” about what our name should be, so it can also be ironic.